Rebrand Live is an immersive, hands-on experience that brings Concordia University students and Montreal-based businesses together to tackle real-world branding challenges. Working in teams of four to five, participants respond to authentic business briefs, developing creative and strategic rebranding solutions that help local companies strengthen their identity, connect with their audiences, and support future growth.

Guided by industry mentors, students gain practical experience in brand positioning, visual identity, storytelling, and creative strategy while receiving valuable feedback from professionals. More than just a case experience, Rebrand Live is an opportunity to turn creativity into meaningful business impact, as participating companies can take the proposed ideas and strategies forward. Open to Concordia students from all majors and academic backgrounds, the event encourages interdisciplinary collaboration and offers a unique opportunity to transform creative ideas into real-world solutions.

Important: After purchasing your ticket, you will receive a confirmation email containing a registration form. Please make sure to complete the form to finalize your registration and indicate your team preferences.